Rollout Breakdown: The Tight-Knit Fan-Centered Rollout of J. Cole's 'The Fall Of'

In releasing The Fall Off, J. Cole facilitated an experience that his fans could make their own. That's a fall off that looks a lot more like ascension.

J. Cole has released The Fall Off, an album intended to be his last.

The rollout has reframed what we know about music marketing, putting fans in the drivers’ seat.

Read all about it, in my latest rollout review for Forbes:

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