Rollout Roundup: Breaking Down This Week’s Best Rollouts 10.17.25
This week I'm analyzing the campaigns of Tame Impala, King Kylie and Terror Jr, and Monaleo featuring Lizzo.
Hi! If you’re new here, thanks for reading! My name is Olivia, and I own entertainment marketing company Amethyst Collab, where I work with artists and entertainers on creative rollout strategies with a focus on social media and digital marketing. Now let’s get into it!
Tame Impala - “Deadbeat” (Album)
What I Love: Easter egg final boss. The breadcrumb trail started all the way back in March 2024 with a simple “don’t worry” Instagram caption, then escalated in July 2025 with a school board photo listing thirteen tracks in table format—pure social media bait that sent fans into detective mode. The mystery vinyl listing on the webstore that turned out to be “End of Summer” was fun little misdirection. Releasing a seven-minute dance track as the lead single immediately communicated this album’s sonic pivot. The “Loser” video starring Joe Keery added celebrity magnetism while the Beck reference in the title creates clever musical lineage. Parker embedding “iwaitedtiltheendofsummerandiranoutoftime” in the website code is the kind of Easter egg that creates genuine fan engagement. The album artwork featuring Parker with his daughter Peach is disarming and humanizing—showing fatherhood alongside an album about self-sabotage and negative feedback loops creates fascinating tension.
What I’d Add: While the cryptic teasing worked brilliantly for hardcore fans, there’s been minimal effort to contextualize this project for casual listeners. Parker’s been relatively quiet in press, and when artists make dramatic genre pivots, that’s exactly when they need to be loudest in explaining their creative evolution. Long-form interviews, studio vlogs, or even TikTok content showing Parker’s journey into bush doof culture would bridge the gap between “Currents-era Tame Impala fan” and “Deadbeat-era raver.”
King Kylie & Terror Jr - “Fourth Strike” (Single)
What I Love: Kylie Jenner turning a decade-old rumor into actual reality is good fan service—the internet spent years theorizing she was the voice behind “3 Strikes,” and instead of just denying it forever, she made it retroactively true by actually featuring on “Fourth Strike.”
Reviving the King Kylie persona is an attempted return into the public’s good graces after the Kardashian’s popular has been dwindling. It’s her most beloved era, characterized by colorful wigs, Snapchat dominance, and pre super-fame authenticity that fans desperately miss.
What I’d Add: While the concept is flawless, the execution feels somewhat surface-level. Kylie acknowledged being “soooooo nervous” about recording, which is relatable and humanizing, but we don’t actually see that journey. Behind-the-scenes content showing her in the studio with Terror Jr, vocal coaching sessions, or even just candid footage of her grappling with this creative leap would add emotional depth that pure product rollout lacks. The music video is slick and professional, but it’s essentially a cosmetics commercial—which is fine for brand purposes but doesn’t establish King Kylie as a legitimate musical entity. The King Kylie Collection integration is fun but could go deeper: imagine makeup tutorials soundtracked by “Fourth Strike,” user-generated content campaigns encouraging fans to recreate 2015 King Kylie looks, or even a Snapchat filter that transforms you into teal-haired 2015 Kylie.
Monaleo ft. Lizzo - “Freak Show” (from Who Did The Body)
What I Love: Monaleo’s Who Did The Body rollout is ambitious and multi-layered, perfectly timed around major life milestones that create organic press opportunities. Getting married to Stunna 4 Vegas in an all-pink wedding, live streaming it on TikTok, then dropping “Sexy Soulaan” exactly one week later is impeccable sequencing—the wedding generated massive social conversation, and the single rode that wave while introducing deeper political and cultural messaging. Her ability to post timely and relevant content on TikTok is amazing, give whoever the social team is a raise! When her tour sold out, she took to Twitter/X to talk directly to fans and let them know she’s working on something bigger to encompass more of them. That kind of fan engagement can’t be bought.
What I’d Add: I would have loved to see some content with Lizzo and Monaleo, maybe even leading back to their Houston roots. I’d also love to see them do a live together or activate in some TikToks, a platform they both navigate well.